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Take a Mental Holiday with Cavallini & Co.

23 Nov

Cavallini Brand Story on EuropeanPaper.com

Cavallini’s Roots

Cavallini and Co., one of our most distinctive brands, is devoted to vintage. Classic illustrations of major cities and the natural world create a certain allure to Cavallini’s products.

Cavallini & Co. was founded by Brad Parberry in 1989. Parberry had spent a year of his college experience in Florence, Italy, where he saw a beautiful line of calendars and saw an opportunity in them for the U.S.  He found the source company that had created the calendars in a phone book, gave them a call, and the rest—as they say—is history. From this lucky finding in Florence and a single phone call, Cavallini established a relationship with the Italian calendar designer that lasted for twenty years.

Parberry began the company, originally in his San Francisco apartment, by selling two calendars that looked very much like the wall calendars Cavallini sells today. Those first calendars were designed in Italy by the company he’d befriended. As the company began to flourish and grow, Parberry began finding his own vintage images and created designs for all of the calendars he was offering. As a personal touch, Parberry chose his grandmother’s family name to represent his new paper products and christened the company, “Cavallini.”

Distinct Italian Style

To this day, the company is located in San Francisco and, as such, they have several San Francisco-themed products in their inventory. But Cavallini has a wide and worldly influence when it comes to the images and themes included on their items, such as images from London, Paris, and New York.

All of Cavallini’s products, from its rubber stamps to its charming postcards, carry the feel of days gone by. Its line of New York-themed products, for instance, feel as if they’ve stepped straight from a store in the 1920′s and into Cavallini. The city is portrayed in an art deco style, almost as though the notebooks are advertisements for the World’s Fair. Likewise, many of their city-themed products look like those large canvas suitcases that characters in old films plaster with travel stickers.

All of the products offered by Cavallini are designed at their San Francisco offices by a team of graphic designers who collaborate to create the products and the ideas behind them. From there, a graphics team pull images from Cavallini’s vast archives and put together the finished items.

Cavallini

Sookie Koban, an employee with Cavallini, says the company is possesses  a large archive filled with vintage images that they’ve collected over the years. These images, Koban says, come from “postcard shows, antique stores and from vintage books.” When using these images, Cavallini endeavors to “retain the integrity and authenticity of the images” they collect.

Highlights

When it comes to signature items, Cavallini prides itself on its line of calendars. Koban describes Cavallini’s calendars as “unique in the marketplace as they focus on beautiful art prints.” The calendars are all printed on Italian cream laid paper, a fitting choice since the company began with the calendars Brad Parberry first found in Florence.

The driving philosophy of Cavallini, as described by Ms. Koban, is “to [create] unique high quality products.” This philosophy is evident in every product that Cavallini offers. With each vintage styled creation, Cavallini promises to give its customers an office supply that will stand out among the others on their desks. The imagery used by Cavallini may have otherwise been forgotten, but they bring new life to it through their notebooks, thank you cards, and other office ephemera.

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Meet the Writer: Mary Egan is a recent graduate of Lewis University and is currently interning with a publishing company in Chicago; she also has more pens and notebooks than she knows what to do with. She is the founder of the Jet Fuel Review, a student-run literary journal, and still blogs for them at Lewis Lit Journal.

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2 Responses to “Take a Mental Holiday with Cavallini & Co.”

  1. Amy Geck May 30, 2012 at 11:49 PM #

    Great piece of writing!

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