Have you ever noticed how many restaurants use red? Next time you go out to eat, keep an eye out for how many establishments have red logos or signs, red-hued menus or table linens, and even red décor. It’s no coincidence: Psychologists have long recognized that red stimulates appetite.
Marketers and social scientists study colors and how they affect people across industries. The effects of each color have been studied and interpreted and are used as a common, subconscious way to sway a consumer. However, it’s not just for industry professionals; you can leverage the benefits of color theory, too!
Be Productive (or at least make others think you’re productive)
Choose blue. As you go about your workday, notice how many corporations use blue in their logos and on their websites. Most shades of blue convey trust and honesty. Light blue presents calm and focus, while darker shades of blue exude power – think of a navy suit. Consider painting your office your favorite shade of blue or, if you don’t get to choose your paint colors, add in blue accents with photos, desk accessories, or even a light blue journal (like the Leuchtturm1917 Pocket Ruled Journal).
Calm Those Shaky Nerves
Moleskine Volant Mini Ruled Notebook (Set of 2)
Confrontations are part of business life. No one likes to deal with tense, stressful, or ugly meetings, but when you must, settle your nerves by taking minutes in a lavender Moleskine notebook. Lavender is known to be a calming color. You’ll help yourself feel a little more settled – and, who knows? It may rub off on your colleagues! And, since those Moleskine sets come with both lavender and purple, use the purple when you want to convey wisdom. Deeper purples, long considered royal colors, convey dignity, wealth, and success.
Snap Out of a Creative Funk
Whatever you do, skip brown! Brown has a reputation for being boring and just too practical. Instead, focus on bright cover colors. While a bright red could do the trick, your best bet might be a sunny yellow, which will help give you energy. To up your creative spark, take yellow Rite in Rain notebook outdoors to gather inspiration! (Read more about Rite in the Rain on our blog here.)
Convey Your Excitement
Demonstrate your enthusiasm for a new project or generate a little excitement with orange. Brighter orange shows a youthful, peppier optimism, while a darker-hued orange shows warmth. The Rhodia collection seems tailor-made for displaying bright, cheerful, excitement! Not an orange person? Consider a simple orange pencil from Rhodia instead of bigger splashes of the color.
Clairefontaine Basics Large Spiralbound Notebook with Pockets
Convey to your colleagues that you are an all-natural, environmentally-conscious consumer with a green notebook. The color green evokes a down-to-earth vibe and symbolizes growth. However, green also is considered the color of envy and lack of experience – so choose a shade or hue that is found in nature, like muted tones, olive greens, or rich, leafy shades.
Control the Boardroom
In color theory, black is a neutral. Slick black is associated with power, elegance, and formality. Run meetings with a hardcover, black Moleskine to convey sophistication. Black also can be used to display a modern or traditional sensibility – so leverage black to enhance your natural style.
In the end, though, whether you select colors to help adjust your own mood or to subtly sway those around you, make sure you choose ones you like as well! If pink makes you happy, pick pink!
Meet the Writer:Maggie Marton is a freelance writer who lives in Bloomington, Indiana, with her husband and their three darling dogs. View more of Maggie’s work at MaggieMarton.com